Are you convinced that building a WhatsApp chatbot could be a game-changer for your business, yet feel lost about where to begin? (If you're still on the fence, it's worth checking out the practical chatbot examples at the end of this blog).

You might assume that developing these chatbots is a complex and costly endeavor. But think again! Thanks to today's advanced technology, even those with no technical background can craft a chatbot in just a few minutes. All it takes is the right tool that guides you through the entire process step by step.

This guide is your comprehensive roadmap to planning, designing, and building a WhatsApp chatbot—without writing a single line of code.

Which WhatsApp Chatbot Suits My Needs Best?
We've already established that we're not developers, right? If you are, then you should explore our WhatsApp Business Platform.

What you'll need is a chatbot building platform like Answers. It takes care of all the technical heavy lifting, generating chatbot code based on rules you define in an intuitive, user-friendly manner. Plus, it simplifies the testing and deployment process.

The first crucial step is to determine your goals for the chatbot. In other words, what business challenges do you want it to address?

Cut Contact Center Costs: Build a chatbot capable of answering common customer queries, such as "What's my account balance?" or "What are your business hours?" This way, you can handle simple inquiries without tying up human agents.

Boost Lead Generation and Sales: When potential customers visit your website and want to make an inquiry before purchasing, a chatbot can provide instant answers. It can show product videos, send brochures, and even complete sales transactions—all within WhatsApp, eliminating the need for human intervention. If human input is required, the chatbot can schedule appointments with sales representatives.

Simplify Form Filling: Let's face it—no one enjoys filling out forms. It's a tedious task at best. A conversational chatbot can ease this burden by collecting essential information. Whether it's for a loan application or phone contract renewal, it can extract data from a photo of a passport or other ID. Requiring customers to repeatedly enter information the business already has is a major source of frustration.

Enhance Customer Engagement: The possibilities for delighting and engaging customers are endless. Brands that run daily quizzes and simple games via chat have seen excellent results. The popularity of games like Wordle proves that simple ideas can become internet sensations.

Types of WhatsApp Chatbots
Once you've defined your business objectives, it's time to consider the type of chatbot that will best meet your needs. Chatbots excel at improving the customer experience by offering round-the-clock service. This, in turn, reduces the workload of your contact center, allowing agents to focus on more complex inquiries.

Keep in mind that a simple, purpose-built chatbot can deliver significant value. It's often wise to start with a basic use case and gradually expand to more advanced features as you gain experience.

Here are four types of chatbots to consider:

Don't underestimate their utility. For example:

[Insert simple interaction example here]

It's a quick and straightforward exchange, yet it saves customers valuable time on hold and frees up agents to handle more complex issues.

For instance, the following phrases would all trigger the same response:

"account balance"

"what is my account total?"

"how much is in my current account?"

These bots aim to mimic human conversation, similar to virtual assistants like Alexa or Siri. The more data they have access to, the better they can understand and respond to a wide range of user questions.

Training an intent-based chatbot requires time and resources, but you can mitigate this by crowdsourcing intents from your chatbot provider or involving multiple team members in the process. The more input you have, the more accurately the chatbot can handle diverse user inquiries.

Ultimately, an intent-based chatbot can offer customers a unique and memorable experience.

You can even incorporate biometric authentication methods, such as face scanning, making the security process as simple as taking a selfie.

Take the Megi Health Platform, for example. As an Infobip partner, they developed a WhatsApp chatbot to enhance cardiovascular care for their patients. The chatbot, also named Megi, enables two-way data exchange. Patients can share symptoms and blood pressure readings, and Megi responds with relevant support and information. When necessary, it connects patients directly with medical professionals.

Patients often comment that interacting with Megi feels like talking to a real person, and they appreciate the always-available service. While human care is irreplaceable, chatbots offer a cost-effective way for organizations to supplement professional services.

Check out the full story by clicking the link below.

Header image for blog about how to easily build a chatbot for WhatsApp.

Megi Health Platform: Optimizing patient care with an interactive chatbot built using Infobip Answers

Healthcare

How to Build a WhatsApp Chatbot
Let us show you just how easy it is to create a chatbot that engages customers in natural, meaningful conversations using our chatbot building tool, Answers.

Sign up for a free Infobip account and follow these steps to build your very own WhatsApp chatbot:

We recommend checking out our Getting Started Guide to understand what you can achieve with the Infobip portal and the free messages you're eligible for.

[Include a description of where to find Answers in the portal menu, similar to the original]

The chatbot builder features a user-friendly interface with various elements that you can drag and drop to design the chat structure and flow. These elements are categorized into three groups based on their function:

Chatbot sends
Chatbot receives
Chatbot actions

Here's how it works:

Drag an element onto the workspace
Configure it using the side panel
Link it into the chat flow

Begin with a friendly, engaging message to greet users. Add a Send Text element, customize it with a welcome message, and include a question to start gathering user information.

Next, add a User Input dialogue to capture their responses. You can store information like names, account numbers, or product preferences, allowing the chatbot to reference this data later and avoid repetitive questions.

To handle unexpected responses or silence from users, add Repeat or Fallback options at key points in the chat flow.

After the introduction, build a menu so users can select the option they're interested in. Start by adding a Send Text dialogue to present the menu choices.

Link the welcome message to the menu using a Go To Dialog element. Then, use additional Text elements to provide context and list the available options clearly.

You can also add a Delay option from the Bot Actions menu to give users time to read and process messages. Finally, add a User Input element to capture their selection and configure the Synonyms option to account for different ways users might respond.

For each menu option, define an appropriate action. Do this by adding a Go To Dialog for each response possibility.

Enhance the user experience by incorporating media such as images and videos. For example, send a video if a user requests company information or share a location if they ask for directions.

Once the chatbot has addressed the user's query, offer a smooth way to end the conversation. A simple question like "Can I help you with anything else?" works well, accompanied by appropriate response options.

When the interaction concludes, add a Close session attribute to reset the chatbot and clear any stored data, if required for compliance.

Before launching your chatbot, use the Simulation option to test its performance. This allows you to see how it will interact with users and fix any issues. It's also a good idea to have others test the chatbot, as they may spot problems you missed.

When you're satisfied, click Activate, and your chatbot will be live!

This is just a basic example of a rule-based chatbot. Using the same approach, you can create chatbots of varying complexity and sophistication. Check out this video for more inspiration.

Can I Use My WhatsApp Chatbot with Other Chat Apps?
Many organizations start with a WhatsApp chatbot due to its immediate benefits. However, in some regions, other messaging apps like Viber, Facebook Messenger, or Telegram are also popular. Unfortunately, because each app has a unique underlying architecture, you can't simply transfer your WhatsApp chatbot to another platform.

The good news is that by partnering with a cloud communications platform that offers a multi-channel chatbot building solution, you can streamline the process. Our chatbot building platform, Answers, supports the following platforms:

WhatsApp + Voice
Viber
Line
Messenger
RCS
SMS
Telegram
Live chat

Boosting Engagement with WhatsApp – 4 Useful Hacks
The great thing about WhatsApp chatbots is that you don't have to wait for customers to reach out—there are several effective ways to proactively engage with them, all of which are encouraged by Meta.

You can easily connect your existing Facebook posts and ads to your WhatsApp channel. Plus, Meta offers an incentive of 1,000 free messages per month for conversations initiated through these ads.

Using components like text fields, radio buttons, checkboxes, and drop-down menus, you can design interactive screen flows that guide customers through various processes, such as lead generation, product catalog browsing, and appointment booking.

Learn more in our detailed blog: WhatsApp Flows explained.

Once it's widely available, brands can incorporate this new voice channel into their communication strategies and existing chatbots.

Real WhatsApp Chatbot Examples
By now, you should have a clear understanding of how a WhatsApp chatbot can benefit your business and how to build one.

As an official Meta partner, we have extensive experience helping businesses succeed with chatbots. If you want to see real-world examples of the benefits a WhatsApp chatbot can bring, check out these success stories created using our chatbot building platform:

Are you struggling with how to improve your website's conversion rate? A Landing Page is exactly what you need! The latest Landing Page marketing strategies and highly effective web design techniques in 2023, along with practical case studies and analyses, will help you easily boost your conversion rate and sales! We've also compiled and recommended popular Landing Page creation platforms on the market, offering a one-stop solution for web design and marketing promotion!

In today's online world, using the strategic tool of Landing Page (also translated as "landing page" or "touchdown page") to enhance the efficiency of attracting and converting users is a must-learn course for every online marketer or business owner. So, what exactly is a Landing Page? And how can you optimize it to improve the conversion rate of your website?

Next, we will delve into these questions through specific examples, enabling you to quickly master the key techniques for creating and optimizing Landing Pages and continuously improve the conversion rate of visitors to your website!

How to Create an Effective Landing Page (Landing Page/One-Page Website): 2023's Latest Techniques for Improving Web Conversion Rates

Frequently Asked Questions (FAQs) about Landing Pages

What is a Landing Page?
A Landing Page is a web page specifically designed to generate or convert potential customers. Its main purpose is to guide visitors to perform a certain specific action. This action could be filling out a form, registering for an email subscription, downloading an e-book, purchasing a product or service, etc. A Landing Page is part of an online marketing strategy and is usually the destination of online advertising or email marketing campaigns.

Unlike regular website pages, a Landing Page usually has a very clear goal, also known as a Call to Action (CTA), and is designed to be simple and clear to reduce elements that may distract visitors, allowing them to focus on completing the action you want them to take.

Essential Elements of a Landing Page
An effective Landing Page needs to include the following key elements:

The above are the essential elements of an effective Landing Page. When creating a Landing Page for your own website, you also need to ensure that it is designed for your target audience and clearly conveys the value of your product or service to them.

How a Landing Page Works/Its Principle
The way a Landing Page works is to attract visitors, provide value to them, convert visitors through a clear call to action, and then analyze and optimize it to continuously improve the conversion rate of your web page:

Main Types of Landing Pages
Landing Pages can be divided into several different types according to their purposes and contents:

These are just some of the types. In fact, according to your needs and goals, there can be many variations of Landing Pages. The important thing is to ensure that your Landing Page can clearly express its purpose and encourage visitors to perform the action you want.

Differences between Landing Page and Homepage
Although both Landing Page and Homepage are important components of a website, they have several main differences:

The Landing Page, on the other hand, is designed for specific marketing activities or product services, and its goals are more specific and focused. Common goals include selling products, obtaining registrations or contact information, guiding visitors to perform other specific actions.

The Landing Page usually focuses on a specific product or service, or a specific call to action. To avoid distracting visitors, the Landing Page usually does not contain a navigation bar or other irrelevant links.

The traffic to the Landing Page usually comes from specific marketing activities, such as email marketing, social media advertising, search engine advertising, etc. Therefore, the content and design of the Landing Page usually need to be consistent with the messages and goals of these activities.

In general, although both Landing Page and Homepage are important parts of a website, their goals, contents, and designs are different. When designing and optimizing these pages, strategies need to be formulated according to their specific goals and functions.

The Importance and Benefits of Landing Page — Improving Marketing Effectiveness
Landing Page plays a crucial role in online marketing and can accelerate the improvement of the marketing effectiveness of a brand or enterprise:

Since the Landing Page is designed for a specific goal, they usually have a higher conversion rate than general website pages. After visitors arrive at the Landing Page, they only need to take one or two simple steps to complete the action you want them to take.

In general, as an efficient online marketing tool, the Landing Page can help you convert more potential customers, collect potential customer information, and optimize your marketing strategy.

Case Studies and Analyses of Landing Pages

Effective Elements and Strategies of Shopify's Landing Page

If users already have a certain interest in Airbnb when they visit this page, then the clear call to action at the top of the page can easily achieve the conversion of potential customers on the spot.

Effective Elements and Strategies of Airbnb's Landing Page

Visitors will be warmly welcomed by a friendly chatbot — accompanied by emojis and GIFs, encouraging them to provide information in a conversational format rather than in a traditional form.

Effective Elements and Strategies of Starify's Landing Page

If users have any questions, they can also scroll down at any time to read the testimonials from Wistia's 375,000 satisfied customers.

Effective Elements and Strategies of Wistia's Landing Page

Recommendations for Popular Landing Page Creation Platforms
For many companies and individuals, using a professional Landing Page creation platform can save time and resources and ensure that the page is attractive and fully functional.

The following are several popular Landing Page creation platforms on the market. They all provide powerful tools and functions, allowing you to easily create and optimize excellent Landing Pages with high conversion rates:

How to Create an Effective Landing Page (Landing Page/One-Page Website): 2023's Latest Techniques for Improving Web Conversion Rates
Creating an effective Landing Page requires considering elements such as page design, copywriting, and Call to Action (CTA). To further improve the web conversion rate, we have also compiled the latest methods and techniques for you:

You can also use test data, customer stories, user testimonials, etc. to enhance the persuasiveness of your text.

For example, you can replace a simple "Submit" button with more attractive and easy-to-understand text such as "Register Now to Get a Free Trial" or "Download Our Comprehensive Guide Now."